12 months of the RecycleMe cup program has seen a major boost in recycling efforts at CMI Toyota

Twelve months ago, we collaborated with paper and cardboard packaging manufacturer Detpak, to incorporate its RecycleMe system at the CMI Toyota Adelaide branch on West Terrace. You will have noticed that our complimentary coffee and beverage station in the service lounge has eliminated the use of standard takeaway cups, and we invited our valued customers to join us in taking a more sustainable approach to the morning coffee using RecycleMe takeaway coffee cups!

The revolutionary takeaway coffee cups feature an innovative new lining that can be easily removed from the cup to ensure recyclability in standard pulping processes. Once used, the cups drained and dropped separately from the lid into a special bin which are then collected by Detpak and Shred-X to be recycled and made into copy paper.

Since having introduced the RecycleMe program, CMI Toyota is incredibly proud to have returned over 13,000 cups resulting in half a metric tonne recycled!

Adam McCallum, CMI Toyota West Terrace General Manager says, "Myself and the whole CMI Toyota team are extremely proud to be involved in such a fantastic initiative and to have contributed so positively to global environmental change. We have had fantastic feedback from both guests and customers about how easy it is to sort the cup and lids once they have been used."

With more than a billion paper cups sent to landfill each year across Australia, Detpak’s Marketing and Innovation Manager Tom Lunn said the RecycleMe™ system promotes a longer life for the paper cups and supports a circular economy to keep products, components and materials at their highest utility and value for as long as possible.

“Our RecycleMe™ system is a total end to end solution, turning takeaway cups into recycled paper products, and contributing to positive global environmental change,” Tom said.

Be sure to stop in at CMI Toyota West Terrace to see how this innovative and environmentally friendly program works. 

Did you know?

• CMI Toyota are one of only six businesses in Australia to initially be involved in this initiative
• In Australia, currently over 1 billion takeaway coffee cups end up in landfill each year
• Less than 1% of cups with a compostable lining make it to a commercial composting facility
• 1 million RecycleMe™ cups can be made into approximately 1,000 high quality recycled paper reams
• Shred-X have an existing 50,000 collection locations around Australia
• 250,000 RecycleMe™ cups have already been recycled and turned into copy paper
• RecycleMe™ is the only program which guarantees every cup collected gets counted and recycled
• If just half the paper cups in Australia and New Zealand were recycled, we would be saving 496 trees per day
• Recycling 1 tonne of paper saves around 13 trees
• Collecting and recycling 7,500 RecycleMe™ cups will save one tree
• Making recycled paper uses 50% less energy and 90% less water than making paper it from raw materials

Find out more about the RecycleMe cups here

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