Smashed car becomes a key attraction in South Australian new car showroom

The CMI Toyota team are proud to display a crashed car in our West Terrace showroom to help raise vital awareness of vehicle safety. This is a part of a national initiative supported by the Department of Planning, Transport & Infrastructure and the RAA.  

The crashed Corolla Hybrid hatch will be displayed alongside its un-crashed equivalent and carries the brutal marks of a side pole test replicating a run-off-road collision with a tree or pole. Crashes involving a single vehicle hitting a fixed object are the most common crash type in South Australia, with this crash type representing 35% of fatal crashes in 2018.

Today, CMI Toyota welcomed Minister for Police & Emergency Services, Corey Wingard MP, ANCAP Chief Executive, James Goodwin and RAA General Manager Government & Public Policy, Jayne Flaherty to provide more information to the media about the initiative.

“This is the first time a South Australian new car dealership has put a crashed car on display, and it is a vital tool in communicating the effects and benefits of safer cars,” said RAA General Manager Government & Public Policy, Jayne Flaherty.

QUICK FACTS:

• The national road death rate per 100,000 population is 4.60.

• In South Australia, the road death rate per 100,000 sits above the national average at 5.11.

• 80 lives were lost on South Australian roads in 2018.

• 70% of South Australian road fatalities occur on rural roads.